Marketers have adopted AI content tools at a remarkable rate. Depending on which study you read, somewhere between 43% and 88% of marketers now use AI to create content. Yet the complaint is nearly universal: the drafts sound generic. They cover the topic without saying anything. They sound like they were written by a committee that had read extensively but experienced nothing.

Many businesses mistakenly believe that to make their print marketing more sustainable, they must sacrifice quality or price. But that isn’t necessarily true. Many choices that reduce environmental impact also reduce waste, improve targeting, and lower costs.