One of the most common misconceptions about modern-day marketing is that everything has to be digital to break through the virtual "noise" that we all experience on a daily basis.
Marketing
5 Low-Cost Customer Appreciation Strategies
They say every business has three types of customers.
Increase Customer Engagement with Out-of-the-Box QR Codes
Not long ago, scanning books or groceries by a rectangle barcode seemed quite novel.
6 Winning Direct Mail Campaigns
Direct mail offers results that other channels just can't match.
Eye on Marketing 